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The erosion of biodiversity is an undeniable fact, with agriculture highlighted as the primary driver of this decline. The challenge of preserving and restoring biodiversity has sparked growing mobilization from various stakeholders, including naturalist associations, public authorities, and the agricultural sector. Beyond the willingness to act, a major question arises: how can ambitious biodiversity targets be met when the very concept of biodiversity conservation is not universally shared? What approaches, tools, and knowledge must be developed so that biodiversity becomes as central to agricultural stakeholders as production itself?